DMU

Joined up marketing and selling with value propositions

I recently did some work with a professional firm on value propositions. And whilst I cannot share the detail of that work I thought it was worth highlighting a few key points about the importance of the poorly understood (or applied) concept of value propositions. Definitions There are numerous definitions Read More

2014-08-19T14:34:10+01:00August 8, 2011|Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management, Selling|

Professional selling tips

Talking with some accountants the other day about their recent sales experiences reminded me of a number of tips for more effective professional selling. Continuance or progression? - These are important concepts for those who have contacts that they see on a regular basis but find, rather frustratingly, that they are Read More

2020-08-14T11:00:03+01:00September 4, 2010|Kim's Blog, Selling|
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