how to structure a marketing team

Update on marketing and business development (M&BD) team structures
Gallery
Update on marketing and business development (M&BD) team structures

Accountants, Kim's Blog, Lawyers, Marketing, Strategy

Update on marketing and business development (M&BD) team structures

I presented a methodology to design marketing and BD team structures in November 2015 . Some of the points raised then remain the same, whilst new market conditions bring additional components into the equation. Here I review recent developments and look at some case studies of how M&BD teams are Read More

Kim Tasso2023-09-27T08:58:35+01:00September 26, 2023|Accountants, Kim's Blog, Lawyers, Marketing, Strategy|

Book review: B2B Marketing strategy – Differentiate, develop and deliver lasting customer engagement By Heidi Taylor
Gallery
Book review: B2B Marketing strategy – Differentiate, develop and deliver lasting customer engagement By Heidi Taylor

Kim's Blog, Management Skills, Marketing, Strategy

Book review: B2B Marketing strategy – Differentiate, develop and deliver lasting customer engagement By Heidi Taylor

I read this 2018 book during lock down. It is one of the rare books on marketing strategy written by someone who is familiar with the professional services sector. The author, Heidi Taylor, worked in IT, telecoms and professional services. She is a former Chartered Institute of Marketing’s (CIM) Marketer Read More

Kim Tasso2022-02-16T09:37:15+00:00February 16, 2022|Kim's Blog, Management Skills, Marketing, Strategy|