market research qualifications

Unlock client insights – turn feedback into strategic advantage (Research)
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Unlock client insights – turn feedback into strategic advantage (Research)

Accountants, Kim's Blog, Lawyers, Marketing

Unlock client insights – turn feedback into strategic advantage (Research)

Former solicitor, business development consultant and coach Claire Rason | LinkedIn of Client Talk | Coaching, Training & Client Listening | Coaching Leaders & Business Professionals led an interactive workshop for PM Forum - PM Forum on client listening and research. This summary – exploring sources of client insight in Read More

Kim Tasso2026-03-09T08:54:22+00:00March 9, 2026|Accountants, Kim's Blog, Lawyers, Marketing|

Book review (Research): The client feedback playbook – How professional services firms can thrive using client insight by Graham Archbold
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Book review (Research): The client feedback playbook – How professional services firms can thrive using client insight by Graham Archbold

Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Statistics and trends

Book review (Research): The client feedback playbook – How professional services firms can thrive using client insight by Graham Archbold

Client listening, research and insight are the lifeblood of professional services marketing. Because marketing is about anticipating and meeting client needs profitably. And client research is required for just about everything including: needs analysis, strategic planning, marketing planning, branding, key account management (KAM), targeting, service delivery, client experience management, pitching Read More

Kim Tasso2026-01-07T10:08:43+00:00January 7, 2026|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Statistics and trends|