Marketing Planning

Marketing planning in a nutshell – Selecting a strategy

At last week’s “Marketing planning in a nutshell” workshop by Professional Marketing Forum http://www.pmforum.co.uk/training/ the delegates requested that I write a blog on selecting strategies. The first part of the session focused on the marketing audit – analysing internal and external sources of information in order to identify strengths, weakness, Read More

10 steps to create a business development campaign

At a recent CLT course on “Business Development for Lawyers” I asked delegates (many of whom where insolvency experts) what they would most like as a follow up blog post. They asked for something that pulled everything together on developing a marketing and business development campaign. This is a topic Read More

2015-11-13T12:45:19+00:00November 13, 2015|Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management, Strategy|

3 themes from marketing planning – Stepping stones, persuasion and momentum

Recently I ran another of the popular “marketing planning in a nutshell” training session for PM Forum http://www.pmforum.co.uk/training/. The 18 delegates – from a variety of legal and accountancy firms - selected the key topics discussed for a follow up blog post: 3 themes from marketing planning: Stepping stones, persuasion and Read More

2024-09-10T16:26:06+01:00September 25, 2015|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Property|

10 steps to create a business development campaign

At a recent CLT course on “Business Development for Lawyers” I asked delegates (many of whom where insolvency experts) what they would most like as a follow up blog post. They asked for something that pulled everything together to make it easy for them to create a business development campaign. This is Read More

2015-07-06T17:29:55+01:00July 6, 2015|Kim's Blog, Lawyers, Marketing, Selling, Strategy|

“Mavericks, measurement and impatience” Campaign management in the professions – highlights from the West Midlands Professional Marketing Forum

Yesterday, I was delighted that the West Midlands branch of Professional Marketing Forum invited me to run a condensed “Campaign management in the professions” session. It was a great turnout with over 30 folk from legal, accountancy, actuarial, property and patent attorney firms. We enjoyed sunshine and the wonderful hospitality Read More

2015-06-12T13:19:42+01:00June 12, 2015|Accountants, Kim's Blog, Lawyers, Marketing, Property, Strategy|
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