Managing teams and virtual teams was the topic generating most interest at a recent Future Marketing Manager course (see http://www.pmforum.co.uk/training/). In professional service firms, there are all manner of temporary campaign groups, cross-departmental teams to support sector based initiatives and virtual teams for major firm-wide projects. Sometimes the team members Read More
When I talk to professionals about price communications there appears to be some confusion between two separate activities. First, there needs to be a pricing strategy – I’ve addressed this in various blogs (see, for example, http://kimtasso.com/the-pricing-and-value-of-legal-services/) - which might include premium pricing for a skimming strategy or a lower price Read More
I recently visited Nottingham to lead a session for the East Midlands branch of the Professional Marketing Forum http://www.pmforum.co.uk/locations/eastmidlands.aspx called “Achieving buy-in – getting it past the partners”. It was hosted in the fabulous offices of Browne Jacobson (loved their open plan staff café and the “News in the loos” Read More
I’ve written about motivation before. But last week – at one of MBL’s “Managing and Marketing a Profitable Surveyor’s Practice” - I was asked to produce a blog that pulled together some of the many ideas for motivating people. They apply to property folk as much as others. Accept that Read More
People management in a property partnership is one of the topics addressed in the “Managing and marketing a profitable property partnership” training session I deliver periodically for MBL seminars https://www.mblseminars.com/Outline?progid=5865&AddSeminarToBasket=1027490 The course is based on the book “Growing your property partnership” http://kimtasso.com/publications/growing-your-property-partnership/. At each session, I ask what delegates would Read More
