I’ve written many articles and blogs about cross-selling and both internal and external referral management. And I always mention the need to remove barriers and risks and ensure that there are adequate rewards. So here's an interesting Legal marketing case study. So I was interested to talk to the good Read More
As a psychologist and a salesperson I was blown away when I first read Cialdini’s great book on the psychology of persuasion (was that really over 10 years ago?). There’s a summary of the six principles below. His work features in many of my influence, persuasive writing and buy-in training Read More
I led the PM Forum’s “Developing your coaching skills” course http://www.pmforum.co.uk/training/ this morning at the fabulous offices (with amazing riverside views) of Fieldfisher (thank you again for hosting!). I first presented a version of this course back in 2008 and it was really good to have one delegate return for Read More
It’s rare that you get to witness a master in the art of presentation but this was the reward for the hardy members of the PM Forum who ventured to the offices of PWC at More London Riverside on a rather rainy Wednesday evening to hear “Breaking through to the Read More
This is one of a series of blogs on problem solving, creative thinking and creativity to support a number of my public and in-house training courses on the subject with regards to strategy, marketing campaigns and business development. Please let me know (kim@kimtasso.com) if you would like further details of half Read More
