I have read many books on persuasion and influence. My favourites are those by Dr Robert Cialdini - and I recently made a short (10 minute) video covering his six principles of persuasion. This is a book review - “Persuasion: the art of influencing people” by James Borg. It is Read More
I’ve done lots of training and workshops on storytelling (see this 2017 summary of ideas on selling legal services with storytelling ). Often as part of persuasive writing sessions. The image below shows you some of the tools I use in my storytelling workshops. Most people know that research shows Read More
This short (12 minute) video runs through some key ideas on Influence – Cialdini’s six principles of the psychology of persuasion. Influence – Cialdini’s six principles of the psychology of persuasion. (Video script) Hi. I’m Kim Tasso. Today we are going to look at the six principles of influence and Read More
This article summarises the key points from a recent presentation I prepared on Leadership: Dealing with resistance to change. Everyone made enormous changes during the Covid19 crisis – seemingly with little resistance. But as we emerge from the crisis and professional service firms attempt to maintain the fast pace of Read More
I sent this information as a mailer to my clients and contacts recently and the feedback was really positive. Some suggested I should publish it as a blog post so that it could be seen by more people. So here is an article on resources to help you deal with Read More
