This post is for the fabulous delegates at the recent PM Forum session on stakeholder management, engagement and buy-in. I don’t want to repeat what I have written about in previous stakeholder management, engagement and buy-in blogs so I have selected just seven thoughts from the emerging themes at the Read More
In today’s video I explore the art of storytelling. Why stories are so powerful in communication. How stories can be used to persuade. How to structure a great story. And how to tell a great story. So here’s this month’s video – The art of storytelling. (Video script - 12 Read More
I have read many books on persuasion and influence. My favourites are those by Dr Robert Cialdini - and I recently made a short (10 minute) video covering his six principles of persuasion. This is a book review - “Persuasion: the art of influencing people” by James Borg. It is Read More
I’ve done lots of training and workshops on storytelling (see this 2017 summary of ideas on selling legal services with storytelling ). Often as part of persuasive writing sessions. The image below shows you some of the tools I use in my storytelling workshops. Most people know that research shows Read More
This short (12 minute) video runs through some key ideas on Influence – Cialdini’s six principles of the psychology of persuasion. Influence – Cialdini’s six principles of the psychology of persuasion. (Video script) Hi. I’m Kim Tasso. Today we are going to look at the six principles of influence and Read More
