Bottlenecks, bulldozers and caught in the cross-fire – Highlights from a stakeholder management and buy-in session (2016)

Posted on: August 2, 2016 Stakeholder management - bottlenecks

These were just a few of the themes igniting the passions of marketing and business development people from professional service firms at the recent PM “Stakeholder management and buy-in” training workshop. I think it’s fair to say that there was a little therapy going on before we got down to business on effective strategies and tactics. […]

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Business development writing for lawyers – 13 top tips for writing for impact

Posted on: July 11, 2016 Business development writing for lawyers

Academic writing. Technical writing. Professional writing. Lawyers are generally good writers. But business development writing by lawyers? That’s a different can of worms. I recently ran some workshops on business development writing for lawyers – providing guidance and coaching on how to achieve impact and response. We considered a variety of writing tasks – for […]

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Seven top tips for conflict management and negotiation

Posted on: May 3, 2016

Conflict – whether internal amongst colleagues or external with clients and suppliers – is an inevitable part of life and I have previously written about conflict management (see, for example http://kimtasso.com/nine-ideas-for-better-conflict-management/) and negotiation (http://kimtasso.com/10-practical-tips-fee-price-negotiations/). At a recent series of conflict management and negotiation skills workshops with leading property partnerships and teams at law firms, the […]

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Achieving buy-in – Oranges, elephants and dancing

Posted on: April 24, 2016 Segmentation - a key to achieving buy-in

I recently visited Nottingham to lead a session for the East Midlands branch of the Professional Marketing Forum http://www.pmforum.co.uk/locations/eastmidlands.aspx called “Achieving buy-in – getting it past the partners”. It was hosted in the fabulous offices of Browne Jacobson (loved their open plan staff café and the “News in the loos” noticeboards). In a short space […]

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Book Review – Persuasive writing (how to harness the power of words) by Peter Frederick

Posted on: January 16, 2016

I review lots of books on persuasive writing (see the list below) to identify those that will prove useful to the lawyers, accountants, surveyors and marketers who attend my writing courses. As the importance of good quality content increases, there is continuing demand for those who can write persuasive copy for a variety of print […]

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