Effective presentations: Top tips

Posted on: October 6, 2013

At the recent Professional Marketing Forum conference  there was a great session by Andy Bounds – “Britain’s sales trainer of the year” and author of the books “The Jelly Effect” and “The Snowball Effect”. Andy’s talk was primarily about how to effectively communicate strategy to people within an organisation. He mentioned the need to create […]

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Two big guns of communication – Face-time and reframing

Posted on: March 7, 2013

At a recent workshop for “Practical and professional skills for marketing and business development assistants” http://www.pmforum.co.uk/training/index.aspx I asked the participants for their views on the most important practical tips that they were taking away. They picked two – one might argue obvious – techniques to help them improve their communications with partners (and clients) and increase buy-in […]

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Book review – HBR Guide to Persuasive Presentations by Nancy Duarte

Posted on: December 3, 2012

As I am doing a fair amount of training and coaching on presentation pitches at the moment (particularly for actuaries, construction consultants and lawyers), I thought I’d take a look at the various books on presentation skills to recommend to people who ask for additional information. When I started reading this book, I thought that […]

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Book review: Business writing – How to write to engage, persuade and sell by Ian Atkinson

Posted on: April 2, 2012

Whilst I have read a great many books on how to write and the psychology of communication, in advance of a writing workshop I’m running soon I thought I’d have a look around to find the very best book to help with the fundamentals of good business writing (not copy writing, not advertising, not for […]

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Book Review: Hypnotic Writing – How to seduce and persuade customers with only your words By Joe Vitale

Posted on: April 1, 2012

Back in 2007 I reviewed this book for Professional Marketing magazine but I have mentioned it to a couple of people during recent promotional skills courses and I thought I’d look it up again in advance of a business development writing course I am presenting next month. Original review “There are few great books on […]

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