Persuasion

Book review: You’re not listening – What you’re missing and why it matters by Kate Murphy

Active listening is a core communication skill that is fundamental for creating and developing relationships. Yet listening doesn’t receive nearly as much attention as other communication skills such as speaking, writing, presenting and negotiating. Effective listening is critical for so many activities such as learning, leading, client service, consulting, coaching, Read More

2024-06-07T08:15:32+01:00June 7, 2024|Kim's Blog, Management Skills, Relationship Management, Selling|

The future shape of a Proactive MBD Executive? Hard (technical and AI) skills, soft skills and career development (Ireland, 2024)

Following the success of Being more strategic - Case studies and insights (Ireland May 2023) (kimtasso.com) last year, I was invited back to Dublin earlier this month. The topic of the half day training session was “Becoming a proactive marketing and business development (MBD) executive” which was tailored by the Read More

2024-05-28T14:02:06+01:00May 28, 2024|Kim's Blog, Marketing|

Pitches, tenders and proposals – Efficiency (systems) vs Effectiveness (selling)

At a PM Forum - PM Forum training workshop earlier in the month we welcomed an even number of law and accountancy firm delegates with a healthy number of consultancies also represented. Challenges were explored as we discussed topics including: pitch processes and plans, selling and writing techniques and presenting Read More

2024-05-23T10:15:43+01:00May 23, 2024|Accountants, Kim's Blog, Lawyers, Marketing, Selling|

Negotiating skills – Balancing task and relationship

I thought I’d share a few key ideas from some recent workshops on negotiation skills. Sometimes I am training business support professionals, but on occasions I am asked to work with legal professionals who typically are known for their excellent negotiation skills. I use the model of balancing task and Read More

2024-04-16T12:10:34+01:00April 16, 2024|Kim's Blog, Lawyers, Management Skills, Relationship Management|

Persuasive writing checklist

Delegates from legal, financial service and industry, joined me last week for a full day workshop on persuasive writing. Whilst it is usual to have business development professionals and experienced partners on this session, it was great to welcome a number of trainee solicitors too. During the session we created Read More

2024-02-12T11:24:35+00:00February 12, 2024|Kim's Blog, Marketing, Selling|
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