Persuasion

Aspiring MBD leaders – Advice from a CEO

This is one of a series of articles supporting the Home – PM Forum new training course Aspiring Marketing and Business Development Leader – PM Forum (for marketing and BD managers looking at their next career move). Becoming a CMO is an aspiration for many senior MBD managers. So, I sought the views of Read More

2026-07-09T11:22:04+01:00July 9, 2026|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Strategy|

Book Review: The Culture Map by Erin Meyer – Decoding how people think, lead and get things done across cultures (Diversity and cross-cultural intelligence)

There are some excellent models and resources about cross-cultural intelligence. (I particularly like the Hofstede Country comparison tool). But this book – recommended to me by one of my clients – was a revelation and is my favourite resource so far. I recommend it to leaders, human resource professionals or Read More

Proactive Marketing and BD Executive: Skills questions

It was a full house at PM Forum’s “Proactive Marketing and Business Development Executive” online full day workshop with 19 enthusiastic delegates from all over the UK – and two from Poland. This article supplements the learning resources for the workshop. Proactive Marketing and BD Executive: Skills questions Throughout the day there was Read More

2025-04-29T11:08:38+01:00April 29, 2025|Kim's Blog, Marketing, Relationship Management|

Writing skills – Audience, Emotions and “Show don’t tell”

Last week, we gathered at the fabulous London offices of Norton Rose Fulbright for the PM Forum “Marketing and Business Development Writing Workshop”. (Details of future training workshops: PM Forum - PM Forum). Focusing on three key points Power of three - Writing and presentation basics (Video) (kimtasso.com) – I’ve Read More

2024-10-14T09:46:09+01:00October 14, 2024|Kim's Blog, Marketing, Selling, Web Sites|
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