If I had a pound for every time a private client lawyer, accountant or surveyor said “We are targeting High Net Worth” clients I would be a very high net worth person myself! Whilst saying you are marketing professional services to High Net Worth clients sounds like a good strategy Read More
Some research identified during a recent PEST (Political Economic Sociological and Technological) analysis suggested that the traditional family life cycle model has broken down: Graduates are blue – Figures from the Higher Education Statistics Agency show that 21,000 graduates who finished first degrees last year were still out of work Read More
I have long been interested in generation differences (in addition to personality, cultural and other ones) amongst both the clients and staff of my professional service clients. So I was pleased when one of my former students sent me a fascinating article from www.trendwatching.com about Generation G. Generation G "Captures Read More
Whilst on my summer holidays I spent some time pursuing one of my favourite pastimes - deep sea fishing. And while I watched and waited for a really big fish to take the bait I reflected on the idea that the science of fishing was a lot like the art Read More
This week I was asked to present a training session on the subject of marketing to the elderly market. Quite a tricky one as it is right in the middle of consumer marketing land whereas I am a native of business-to-business marketing country. Anyway. I did a fair bit of Read More
