Segmentation

A three-tier approach to private client marketing

This article was published in March 2024 in The Law Society’s Private Client Solicitor publication. Content is usually reserved for members but this version is available to all Tricks of the trade | Feature | Communities - The Law Society. A three-tier approach to private client marketing Tricks of the Read More

2024-05-09T14:11:28+01:00May 9, 2024|Kim's Blog, Lawyers, Marketing, Strategy|

Be more strategic – Stretch your strategy muscle

The recent “Be more strategic” workshop from Training - PM Forum took place on St George’s Day. This post summarises the key points raised by delegates – and lists their poll results and discussions. As such, it provides an additional learning resource to the delegates. So in this post on Read More

2024-05-02T14:26:28+01:00May 2, 2024|Accountants, Kim's Blog, Lawyers, Marketing, Strategy|

Private client commercial conversations

At a recent business conversation skills session, private client and family lawyers asked about the nature of commercial conversations with individual clients (as opposed to business clients). These private clients are often high net worth (or ultra high net worth). So here are some thoughts on private client commercial conversations. Read More

2024-03-27T10:19:03+00:00March 27, 2024|Kim's Blog, Lawyers, Relationship Management, Statistics and trends|
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