In October, there was an excellent Home - PM Forum panel webinar on growth strategies through existing client development (rather than new client acquisition). Increasingly, we are seeing marketing and business development (MBD) professionals adopting new roles focused on client development. Client development might include programmes such as: client listening, Read More
This is a review of the book “What management is – how it works and why it’s everyone’s business” by Joan Magretta with the collaboration of Nan Stone. I’m often asked for book recommendations to support workshops on management, leadership, strategy and commerciality. I strongly endorse this book – despite Read More
What’s your personal value proposition? What value do you bring to your clients? (or employer?) You may have considered these questions as part of your personal brand development. I’m looking at the process through the lens of value proposition development – and through my personal lens. Develop your value proposition (and Read More
Many firms are experimenting with and using AI to support efficient and effective development of bids, proposals and tenders. I last wrote about AI pitch automation at Arup and GHD in October 2025 Arup and GHD pitch automation and AI. And had considered how Bidwells used AI in producing case Read More
At the recent PM Forum training workshop “Practical and Professional Skills for Marketing and Business Development (MBD) Assistants” we talked about many strategic and operational marketing and business development activities. But there was a particular interest in event management as a crucial element of many MBD campaigns. We explored event management best practice, Read More
