Writing basics

Persuasive writing checklist

Delegates from legal, financial service and industry, joined me last week for a full day workshop on persuasive writing. Whilst it is usual to have business development professionals and experienced partners on this session, it was great to welcome a number of trainee solicitors too. During the session we created Read More

2024-02-12T11:24:35+00:00February 12, 2024|Kim's Blog, Marketing, Selling|

Persuasive writing – Mindset, audience, headlines, key points and stories

At the October PM Forum writing workshop  we welcomed delegates from law, accountancy and forensic firms to the City offices of Simmons & Simmons (thank you for hosting!). The workshop covered writing basics, the psychology of persuasive writing and how best to adapt to different media and channels. We explored Read More

2023-10-20T09:04:04+01:00October 20, 2023|Accountants, Kim's Blog, Lawyers, Marketing|
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