KimTasso

About Kim Tasso

Strategy consultant. BD & Marketing trainer. Psychologist. Qualified coach. Author of seven books. NED. Trustee. Londoner.

Persuasive writing – Brand Voice and Tone of Voice

Delegates from law firms in Dublin, Manchester, Buckinghamshire and London joined me at the MBL workshop  on  persuasive writing. Some were lawyers (family, immigration and conveyancing) and some were in marketing/BD roles with a focus on pitches and tenders. We covered material to help craft clear, concise and compelling communications. Read More

2025-02-21T12:37:16+00:00February 21, 2025|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Psychology, Selling|

Marketing case studies – Digital thought leadership campaigns at Menzies and Withers Worldwide

I’m a little late in preparing an overview of these two excellent digital campaigns that were presented at the Home - PM Forum webinar in December. Thanks to Stefanie Jones of Wales - PM Forum for chairing the session. It’s interesting to compare and contrast the approaches in legal and accounting Read More

2025-02-17T17:46:14+00:00February 17, 2025|Accountants, Kim's Blog, Lawyers, Marketing, Strategy|

Consulting Skills – The power of workshops

At the recent PM Forum – PM Forum training workshop on “Coaching and Consulting skills for marketing and business development professionals” we spent time considering key consulting skills. In particular we focused on how to achieve engagement, buy-in, commitment and implementation for a “consultancy” project. As well as looking at stakeholder engagement in detail Read More

Book review: Overcoming low self-esteem – a self help guide using cognitive behavioural techniques by Melanie Fennell

Many attendees on confidence courses and some of my therapy clients have low self-esteem – and for a variety of reasons (e.g. childhood experiences and family dynamics, toxic relationships, cyberbullying, workplace intimidation). Low self-esteem can lead to low confidence, anxiety and depression that impairs personal and work life. This book Read More

2025-01-27T10:10:44+00:00January 27, 2025|Kim's Blog, Relationship Management|

International business negotiation – The Majalis approach

Whilst Middle East negotiations fill our newsfeeds at present, I am not about to comment on them. But it is worth considering the lessons for international business communications and negotiations we could learn from the Middle East. At a recent negotiation skills course, we talked about where to hold negotiations Read More

2025-01-23T10:01:49+00:00January 21, 2025|Kim's Blog, Management Skills, Psychology, Relationship Management|
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