KimTasso

About Kim Tasso

Strategy consultant. BD & Marketing trainer. Psychologist. Qualified coach. Author of seven books. NED. Trustee. Londoner.

Recommended reading lists – from the IPA

Whilst the Chartered Institute of Marketing (CIM) remains the obvious choice for most marketers on resources to support training and development, I couldn’t help but admire the resources of the IPA (Institute of Practitioners in Advertising). Take, for example, its required reading list in the IPA Shop - http://www.ipa.co.uk/Framework/ContentDisplay.aspx?id=2698 Whilst Read More

2013-08-08T20:54:23+01:00August 31, 2012|Kim's Blog, Marketing|

Diversity Debate – Women on Boards?

The other day there was a piece about the lack of women on UK Boards in the Evening Standard http://www.standard.co.uk/news/uk/boardroom-doors-are-still-closed-for-women-8084093.html The key points were that: Not one woman has joined the board of any of Britain’s biggest companies in the past year In the past two years, of 87 executive Read More

2013-08-08T20:50:37+01:00August 31, 2012|Kim's Blog, Statistics and trends|

Digital PR case study – Brecher Solicitors: from food to law to property blogging

Nicky Richmond is the joint managing partner and one of four equity partners at West End property law practice Brecher. There are over 30 lawyers and a number of new lateral hires – from City firms and specialist boutiques – are due to join soon. She kindly shared her experiences Read More

2013-08-08T20:45:29+01:00August 16, 2012|Kim's Blog, Lawyers, Marketing, Social Media|

McKinsey’s “Managing the strategy journey” says spend more time on strategy

An interesting paper from the masters of strategy arrived earlier this month. The essence of their previous argument was that “the only way to set strategy effectively during uncertain times was to bring together, much more frequently, the members of the top team, who were uniquely positioned to surface critical Read More

2024-04-16T21:04:31+01:00August 2, 2012|Kim's Blog, Management Skills, Strategy|
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