Kim Tasso

Book review (Research): The client feedback playbook – How professional services firms can thrive using client insight by Graham Archbold
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Book review (Research): The client feedback playbook – How professional services firms can thrive using client insight by Graham Archbold

Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Statistics and trends

Book review (Research): The client feedback playbook – How professional services firms can thrive using client insight by Graham Archbold

Client listening, research and insight are the lifeblood of professional services marketing. Because marketing is about anticipating and meeting client needs profitably. And client research is required for just about everything including: needs analysis, strategic planning, marketing planning, branding, key account management (KAM), targeting, service delivery, client experience management, pitching Read More

Kim Tasso2026-01-07T10:08:43+00:00January 7, 2026|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Statistics and trends|

Book review: The Gift of Anxiety – Harnessing the EASE method to turn stuck anxiety into your greatest ally by Diante Fuchs
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Book review: The Gift of Anxiety – Harnessing the EASE method to turn stuck anxiety into your greatest ally by Diante Fuchs

Kim's Blog

Book review: The Gift of Anxiety – Harnessing the EASE method to turn stuck anxiety into your greatest ally by Diante Fuchs

Anxiety and depression are two of the most common reasons people seek therapy. Psychoeducation involves learning about and understanding mental health and wellbeing. I regularly review self-help books relating to counselling and psychotherapy as part of my service to support therapy clients. This book focuses on anxiety (particularly health anxiety). Read More

Kim Tasso2025-12-31T08:50:56+00:00December 31, 2025|Kim's Blog|

Stress and burnout – The stress bucket, healthy coping mechanisms and resilience (CMC podcast on “Why Marketers Are Struggling — And How to Cope”)
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Stress and burnout – The stress bucket, healthy coping mechanisms and resilience (CMC podcast on “Why Marketers Are Struggling — And How to Cope”)

Kim's Blog, Management Skills, Marketing

Stress and burnout – The stress bucket, healthy coping mechanisms and resilience (CMC podcast on “Why Marketers Are Struggling — And How to Cope”)

As a result of recent articles and blog posts on mental health in marketing (see Improve mental health at work, in marketing and for women) I was invited by Kiran Kapur | LinkedIn – CEO of Cambridge Marketing College to join her on a podcast. Why Marketers Are Struggling — Read More

Kim Tasso2025-12-28T12:52:11+00:00December 28, 2025|Kim's Blog, Management Skills, Marketing|

Promoting strategy conversations with questions – Be more strategic
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Promoting strategy conversations with questions – Be more strategic

Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Strategy

Promoting strategy conversations with questions – Be more strategic

December’s “Be more strategic” PM Forum – PM Forum workshop for marketing and business development (MBD) professionals moved back to a full day format following feedback from previous delegates. Law and accountancy firms were represented on this session – during which there were various threads on strategy conversations. Promoting strategic conversations with Read More

Kim Tasso2025-12-19T11:40:20+00:00December 19, 2025|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Strategy|

Marketing and Business Development (MBD) property firm case studies (2024-2025)
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Marketing and Business Development (MBD) property firm case studies (2024-2025)

Kim's Blog, Management Skills, Marketing, Property, Social Media, Strategy

Marketing and Business Development (MBD) property firm case studies (2024-2025)

Following the recent compilations of case studies for law firms (Marketing and Business Development (MBD) law firm case studies) and accountancy firms (Marketing and Business Development (MBD) accountancy firm case studies), here are some from property and real estate firms. Marketing and Business Development (MBD) property firm case studies (2024-2025). Read More

Kim Tasso2025-12-08T11:29:40+00:00December 8, 2025|Kim's Blog, Management Skills, Marketing, Property, Social Media, Strategy|

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