I receive lots of invitations from suppliers trying to secure my attendance at some event or other and most end up in the bin. But recently I was tempted by the combination of a great venue in an accessible location (The BFI Imax at Waterloo), at a sensible time of Read More
Last week I presented a session on marketing family law practices at CLT’s annual conference on “Management challenges facing family law practitioners”. At the session I promised the delegates two things – first, a simple introduction to Twitter (please see the earlier blog posts) and second, a commentary on some Read More
In my previous blog post I provided some of the reasons WHY even small firms of lawyers, accountants and surveyors should consider using Twitter. In this post I aim to provide a simple “getting started” guide. Create an account The first thing is to go to the Twitter site www.twitter.com and watch Read More
Web 2.0. Social networks. Social marketing. There’s lots of jargon – and hype – about it all. Most senior professionals will associate things such as Myspace and Facebook with their teenage kids and dismiss them from consideration as serious business tools. So here, in part one, I ask the question Read More
I am often asked to run short training sessions at legal, accountancy and surveying practices with the aim of helping young professionals start their business development activities in support of the firm’s marketing and business development programmes. Here is a summary of some of the ideas provided: Be a good Read More