Marketing

How to write a press release

Even though the whole journalism/print media model has been blown apart by the digital revolution, there’s still a role for the humble press release as you’ll see from recent interviews with leading PR consultancies in the professions (see, for example: http://kimtasso.com/the-move-to-digital-pr-a-conversation-with-tim-prizeman-of-kelso-consulting and http://kimtasso.com/digital-pr-in-the-legal-profession-an-interview-with-clare-rodway-of-kysen) Different types of writing At recent effective writing Read More

2015-11-13T13:21:13+00:00June 5, 2013|Accountants, Kim's Blog, Lawyers, Marketing, Property|

Law firms still missing a trick with apps?

The following article appeared today on LexisNexis UK "Future of Law" http://lexislegalintelligence.co.uk/intelligence/blawg/2013/05/law-firms-still-missing-a-trick-with-apps/ In June 2012 I published a White Paper titled “UK law, accountancy and property firms – Are we missing the mobile revolution?”. The main points discussed included: Most UK law firm app development appeared to be focused on Read More

2013-09-08T18:40:08+01:00May 29, 2013|Kim's Blog, Lawyers, Marketing, Strategy|

How does the marketing team drive the new client agenda?

At this year's Professional Marketing Conference I've been teamed up with Kevin Doolan  who is a partner at law firm Eversheds with responsibility for managing major client relationships and business development training. Prior to joining the management team in 2001, Kevin obtained an MBA at Henley. He negotiated the sole Read More

Legal Marketing Case study – How Thomson Snell & Passmore lawyers grew a new office from scratch

The following "Marvellous Marketing" legal marketing case study article appeared in today's Legal Technology Insider at http://www.legaltechnology.com/latest-news/kim-tasso-on-marvellous-marketing-thomson-snell-passmore-open-in-thames-gateway/ Kim Tasso on Marvellous Marketing: Thomson Snell & Passmore open in Thames Gateway Thomson Snell & Passmore is a top 150 UK law firm with a turnover of £14.5m generated by 36 partners (18 Read More

2022-02-14T15:06:05+00:00May 23, 2013|Kim's Blog, Lawyers, Management Skills, Marketing, Strategy|

Legal Marketing Case study – How Thomson Snell & Passmore lawyers grew a new office from scratch

The following "Marvellous Marketing" legal marketing case study article appeared in today's Legal Technology Insider at http://www.legaltechnology.com/latest-news/kim-tasso-on-marvellous-marketing-thomson-snell-passmore-open-in-thames-gateway/ Kim Tasso on Marvellous Marketing: Thomson Snell & Passmore open in Thames Gateway Thomson Snell & Passmore is a top 150 UK law firm with a turnover of £14.5m generated by 36 partners (18 Read More

2013-05-23T14:58:03+01:00May 23, 2013|Kim's Blog, Lawyers, Management Skills, Marketing, Strategy|
Go to Top