Property marketing and PR

Posted on: April 22, 2009

There were a number of speakers at yesterday’s Estates Gazette Property Marketing and PR Summit who supported the argument that those who continued to invest in marketing during a recession were most likely to make the most progress when the upturn arrives. The key points I took from each of the presentations that I heard […]

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Building brands – while building a PSF

Posted on: April 22, 2009

At the risk of upsetting my friends at BrandFinance, I want to share what I heard at the keynote speech of yesterday’s Estates Gazette Property Marketing and PR Summit which was supported by the Profile Property Networking Group. John Murphy established Interbrand back in 1974 – along the way creating a new marketing discipline (brand […]

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Services marketing

Posted on: April 5, 2009

I have just finished writing a review of the book “Services Marketing” by Steve Baron, Kim Harris and Toni Hilton and I must say that it is so good to review a book that combines the academic rigour needed by those who have to teach marketing with the practical advice required by those who are […]

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Business development vs. reputation management?

Posted on: April 1, 2009

Oh dear – it seems that even when you are supremely successful at business development and generate good results for your clients, you can end up suffering at the hands of the media and your reputation takes a bashing. The mainstream and business news media devoted many column inches last week to Irwin Mitchell. Their […]

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Property marketing – That’s the way to do it!

Posted on: March 16, 2009

When writing my book (Growing your property practice – due out in May) I researched a lot of property partnerships and companies to see how the best were dealing with marketing and promotion (amongst other things). And reading my London newspaper last week drew my attention to another example. In the distant past I had been a […]

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Original branding by Matt Playford · A site by Fresh01