Book Review – Business Networking: The Survival Guide

June 25, 2014|Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management, Selling, Social Media|

Business networking book review - Will Kintish

I’ve just written a full review of this book on business networking for Professional Marketing magazine – and it’s full of praise for this down to earth and immensely practical book. It’s written by an accountant from Manchester who has dedicated decades of his professional life to improving professionals’ networking skills. His book reflects all the values and advice that I share with clients during training sessions on selling and networking. Book Review – Business Networking: The Survival Guide by Will Kintish.

Author Will Kintish | LinkedIn remains a lively person to follow and interact with on LinkedIn.

Business Networking Book contents

Part 1 – Before the event

• The invitation

• Your LinkedIn profile

• How to prepare for an event

Part 2 – During the event

• What to do on arrival

• How to break the ice

• How to move on

• Dealing with groups

• Managing rejection

• Building relationships

Part 3 – After the event/following up

• Reviewing your new connections

• Reconnecting by phone

• Using LinkedIn to create more business and career opportunities

• Meeting again

• Maintaining relationships

Part 4 – Final words

• Why networking matters

Understanding how to network with the opposite sex

I particularly like his simple flowchart to show how networking supports the sales and business development process:

Invitations
Meet people
Build relationships
Ask questions Why are questions so important? (Questioning skills)
Spotting needs
Ahaa moments
Making calls
Meeting prospects