I’ve just written a full review of this book on business networking for Professional Marketing magazine http://www.pmforum.co.uk/magazine/ – and it’s full of praise for this down to earth and immensely practical book (written by an accountant) which reflects all the values and advice that I share with my clients during training sessions on selling and networking.
Book contents
Part 1 – Before the event
• The invitation
• Your LinkedIn profile
• How to prepare for an event
Part 2 – During the event
• What to do on arrival
• How to break the ice
• How to move on
• Dealings with groups
• Managing rejection
• Building relationships
Part 3 – After the event/following up
• Reviewing your new connections
• Reconnecting by phone
• Using LinkedIn to create more business and career opportunities
• Meeting again
• Maintaining relationships
Part 4 – Final words
• Why networking matters
- Understanding how to network with the opposite sex