One of my recent social media training workshop delegates (who was employed at a law firm at the time) liked Hootsuite so much that after evaluating it for his firm that he took a job there! Hootsuite (like Tweetdeck) allows you to manage all of your social networks through one Read More
A recent article in The Lawyer (18 February 2013) focused on innovation in smaller law firms. I have summarised the ways in which the featured firms achieved their innovation: Anthony Collins (£14.4m, Birmingham) – Niche in social housing, health and social care, local government, education and faith communities. Flint Bishop (£9.4m, Derby) Read More
It’s rare to be able to get your hands on success statistics so I was interested to see an article in The Lawyer (30th November 2012) which showed how Freshfields’ CRM is faring. The article indicated that: Freshfields Bruckhaus Deringer has seen fee income from its top 30 clients increase by Read More
I’ve written a fair amount about strategy (see the links below) but I thought it might be worth going back to some basics. So here's some strategy basics -Mintzberg (who I often talk about in training sessions in the context of emergent strategy). In 1987, he provided five Ps for Read More
I like freebies. And this free guide is a quick and easy read http://offers.hubspot.com/download-a-practical-guide-to-killer-marketing-content (registration required to download). The contents are: Know your audience (Build buyer personas and buyer profiles) Conduct a content audit Map content to the buying cycle Create your editorial calendar 10 tips to create killer content Follow Read More