Marketing is like fishing

Posted on: August 28, 2008

Whilst on my summer holidays I spent some time pursuing one of my favourite pastimes – deep sea fishing. And while I watched and waited for a really big fish to take the bait I reflected on the idea that the science of fishing was a lot like the art of marketing… First, a fisherman […]

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Integrating awareness and relationship marketing

Posted on: August 1, 2008

Back in 2002, I presented a session for the Law Management Section of The Law Society on cross firm collaboration where I suggested that, in the broadest sense, most business development activities in a law firm could be encapsulated by integrating brand strategies with CRM (Client Relationship Management) programmes. In effect, there is a spectrum […]

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Digital PR works

Posted on: July 24, 2008

Having co-written a book on media relations, I promote the use of digital PR and write numerous blogs in addition to this one – including some for my professional firm clients. And I (and my clients) receive a fair amount of feedback (thanks everyone!) and sometimes we even generate new business through the blogs. Yesterday, […]

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Visual identities, colours and hedgehogs

Posted on: July 23, 2008

It’s rare for me to get involved in visual identity reviews these days but today I was helping a law firm client prepare a brief for a pragmatic visual identity refresh following a strategic review and a new web site. Interestingly, the bit where we address the brand fell between the overall strategic review and […]

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Brands have more fun

Posted on: July 2, 2008

As I prepared to lead another brand workshop and looked through the library of brand related books in my office, it occurred to me that there was nothing devoted to corporate or service brands in the professional services sector. We all know that it cost Andersen Consulting a reported £100m to change to Accenture. And […]

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Original branding by Matt Playford · A site by Fresh01