Task, tool and message?

Posted on: March 9, 2009

As I draw to the conclusion of this term’s various lecturing commitments for the CIM marketing communication diploma classes that I teach, my students are preparing their assignments. One of the key concepts that underpins most of what is taught in this course is the relationship between task, tool and message. The beauty of the […]

Read More

Lawyers find campaign management most valuable tool

Posted on: March 7, 2009

For one of my law firm clients I return each year to deliver two modules of their Management Development Programme – one is on strategic marketing (and the link with the business plan) and the other is on tactical marketing and selling – for the latest batch of “management trainees” who are usually partners, associates […]

Read More

Lawyers finally start considering an holistic approach to serving their clients

Posted on: February 18, 2009

For a long time I have advocated that lawyers should reach beyond the narrow confines of their legal specialism in order to meet the wider needs of their clients and also to be innovative in developing new services – which seems particularly important with the threat of massive changes in the legal market as a […]

Read More

Lawyers move from the dark side into marketing

Posted on: February 16, 2009

Whilst drafting an article on the future challenges for those with marketing careers in the legal profession for Legal Marketing magazine, I pondered on the trend of qualified and experienced lawyers moving into marketing careers. Many years ago it was suggested as an alternative career to returning female lawyers who did not want to try […]

Read More

Professional service marketers face challenging syllabus change

Posted on: February 3, 2009

On Wednesday evenings after a hard day in the office between 6pm and 8pm, a group of dedicated young marketers from the professional services sector study hard for their Chartered Institute of Marketing (CIM) professional qualifications in the lovely Barclays building in Canary Wharf. As well as some students from Barclays there are large and […]

Read More

Original branding by Matt Playford · A site by Fresh01