Brands have more fun

Posted on: July 2, 2008

As I prepared to lead another brand workshop and looked through the library of brand related books in my office, it occurred to me that there was nothing devoted to corporate or service brands in the professional services sector. We all know that it cost Andersen Consulting a reported £100m to change to Accenture. And […]

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Sunny Sunday studying e-journalism

Posted on: June 30, 2008

Well, I admit that I wasn’t exactly enamoured with the idea of getting up early on a Sunday morning to attend the course that I had booked myself onto in a technology self-development mad moment but I travelled to Southwark on a delightfully empty commuter train. My heart sank though as I trudged around some rather dubious Waterloo back streets where the […]

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The message for managers – Management education, thinking environment and feedback

Posted on: June 25, 2008

During the management education course I was running today at the fabulous training centre at the Institute of Director hub at Old Broad Street House, we spent some time contemplating good management (which is not the same as good leadership) and considered a number of interesting issues. Amongst them was the finding from the Centre […]

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Summer evening in Portman Square

Posted on: June 12, 2008

One of the good things about a career in marketing is that you get invited to some interesting events at lovely venues with nice people. On Monday evening, one of my legal clients invited me (and some of my accounting clients) to join them for a few drinks and tasty nibbles at the Portman Square […]

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Young Marketing Executives face same old problems

Posted on: June 6, 2008

I spent yesterday in the City with 17 young marketing and business development executives at one of my popular “Proactive Marketing Executive” training courses. As well as delegates from lawyers, accountants and architects in large and medium sized firms in London there were a group from Bristol and one from Dublin. Over the years of […]

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Original branding by Matt Playford · A site by Fresh01