Relationship Management

Help your lawyers understand and engage with social media effectively

Gaining lawyer interest and engagement with the potential value of social media in both business development and relationship management is a regular theme in buy-in and marketing training workshops. So this new book is designed to help your lawyers understand and engage with social media effectively. There’s a challenging education Read More

2021-04-03T15:47:46+01:00November 16, 2018|Lawyers, Marketing, Relationship Management, Selling, Social Media|

Client Feedback – From the horse’s mouth: The Crown Estate, Surrey County Cricket Club and JUUL Laboratories (2018)

At the 2018 Professional Marketing Conference, there was the usual client panel where clients of legal, accountancy and property professional services firms gave their views on marketing and client service. Continuing the series of Client Feedback – From the horse’s mouth: The Crown Estate, Surrey County Cricket Club and JUUL Read More

Legal marketing case study: Social media in business development and relationship management: A guide for lawyers by Kim Tasso (Book review)

This week I was delighted that my sixth book “Social media in business development and relationship management: A guide for lawyers” was published by Globe Law and Business The introductory guide is designed for lawyers and law firms (whether providing consumer or commercial legal services) who are assessing whether social Read More

Leadership and management: Maverick Magpies and Predictable Pigeons

There is a myth that magpies are attracted to shiny, sparkly things. The myth says that they will even steal them. (In 2014 researchers at Exeter University disproved the idea that magpies are attracted to shiny things – but bear with me while I continue my metaphor). Creative swiping was Read More

2018-10-19T13:07:44+01:00October 19, 2018|Kim's Blog, Management Skills, Relationship Management|

Better Business Relationships – Book launch

I wanted to thank all of those who were kind enough to join me at The Brand Exchange   in the City of London for the official launch of my fifth book “Better Business Relationships – Insights from psychology and management for working in a digital world”. It was an eclectic Read More

2018-10-11T16:13:00+01:00October 11, 2018|Kim's Blog, Management Skills, Relationship Management|
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