Relationship Management

Accountancy marketing case study – From client referrals to sectors and social media

Wilson Wright (established in 1893) is a nine partner accountancy practice based in Holborn Circus in London serving both private and commercial clients. In 2016 it won the British Accountancy Award (BAA) for Independent Firm of the Year (Greater London) and is currently shortlisted for Mid-Tier Firm of the Year. Read More

2017-09-12T14:15:17+01:00September 8, 2017|Accountants, Kim's Blog, Marketing, Relationship Management, Social Media|

Cross-selling – The Big Questions

At a recent cross-selling and referrer management course we tackled: Cross-selling – The Big Questions. What are you trying to achieve? – Most firms have cross-selling initiatives. Many firms repeatedly launch new initiatives to improve cross-selling. However, the starting point has to be to set some clear goals about what you Read More

Legal market research – Mobile apps in law firms 2017

A new legal market research report “State of mobile apps in law firms 2017” by Fliplet shows higher adoption of mobile app technology by law firms. I’m delighted that they referenced my original 2012 research into the subject in their report. The top 10 law firms with the best app Read More

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