The wonder of collaborative workspaces

Posted on: October 6, 2008

I have just started a new strategic review project with a medium sized partnership (around 25 partners) in an international market aligned to the legal sector. As I will be working – for the next few months – from their offices in London, from their offices around the regions and from my office at home, […]

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Great food but poor service

Posted on: September 24, 2008

One of my hobbies that turned into a small (but strangely growing) work stream is reviewing restaurants, pubs and clubs for a leading London entertainment portal. What on earth does this have to do with professional services marketing you wonder? Well, the other day as I worked my way through a rather average meal – […]

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Permission to speak to the client, Sir

Posted on: September 18, 2008

At last week’s PM Forum Global Conference there was a panel of real live clients (one or two of them lawyers at Magic Circle firms in previous lives) who talked candidly about their experiences of professional advisers. It was a refreshing and invigorating session. Senior in-house lawyers and company directors asking for their professional advisers […]

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Integrating awareness and relationship marketing

Posted on: August 1, 2008

Back in 2002, I presented a session for the Law Management Section of The Law Society on cross firm collaboration where I suggested that, in the broadest sense, most business development activities in a law firm could be encapsulated by integrating brand strategies with CRM (Client Relationship Management) programmes. In effect, there is a spectrum […]

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The message for managers – Management education, thinking environment and feedback

Posted on: June 25, 2008

During the management education course I was running today at the fabulous training centre at the Institute of Director hub at Old Broad Street House, we spent some time contemplating good management (which is not the same as good leadership) and considered a number of interesting issues. Amongst them was the finding from the Centre […]

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Original branding by Matt Playford · A site by Fresh01