When selling has been a key part of your role for over 30 years, and you have been teaching and coaching both the professions (lawyers, accountants and surveyors) as well as marketers for almost 20 years, it is easy to forget how important it is to remember the basics. On Read More
As a marketing consultant, I like to keep to date with the developments in systems available to marketers and their firms and so I spent some time with the folk at Thomson Reuters to see what is on offer with Hubbard One which is used by a significant number of Read More
I am still incredulous at all the hysteria and cynicism when it comes to the subject of social media and the professions. And I am more than a little bit fed up dealing with the confusion that is caused by it amongst ordinary professionals who are just trying to run Read More
As I am always encouraging my clients and colleagues to enter into awards (both to have their achievements recognised and for the positive PR), I was somewhat surprised (and absolutely delighted) to hear today that I have been shortlisted in the Chartered Institute of Marketing’s Women in Marketing Greater London Read More
Yesterday I attended the annual Professional Marketing Forum Conference: “Live your brand values and enhance the client experience”. As always, there were many excellent speakers and lots of food for thought – detailed comments will appear in my article in the next edition of Professional Marketing magazine. http://www.pmforum.co.uk/magazine/current_issue.aspx But for me, Read More
