Strategy

Property marketing: Trends and challenging convention (Summary of EG Property Marketing summit speech)

At the Estates Gazette (EG) inaugural Property Marketing Summit conference on Thursday 26th June 2014 (#marketingsummit) I gave a presentation entitled “Challenging convention: prioritising investment – from traditional to sophisticated marketing in the new property world”. This is a summary of the key points from my presentation – please email Read More

Property marketing case study – CBRE at MIPIM with bears and bulls video and social media

As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property marketing, I spoke to Barbara Becchetti of CBRE http://www.cbre.eu/emea_en Campaign planning MIPIM, the annual four day event for the real estate industry which takes place in Cannes, France Read More

2014-07-01T16:02:44+01:00July 1, 2014|Kim's Blog, Marketing, Property, Social Media, Strategy, Web Sites|

Clown fish? Book review of “Rainmakers and Trailblazers: Business Development for Lawyers” by Charles Christian

Just had to share this review of "Rainmakers and Trailblazers - a step by step guide to business development for lawyers" from Charles Christian at Legal IT Insider http://www.legaltechnology.com/latest-news/book-review-law-firm-marketing-down-among-the-clown-fish/ "That’s it, we can all go home now, Kim Tasso has just written the definitive guide to law firm marketing and business Read More

Clown fish? Book review of "Rainmakers and Trailblazers: Business Development for Lawyers" by Charles Christian

Just had to share this review of "Rainmakers and Trailblazers - a step by step guide to business development for lawyers" from Charles Christian at Legal IT Insider http://www.legaltechnology.com/latest-news/book-review-law-firm-marketing-down-among-the-clown-fish/ "That’s it, we can all go home now, Kim Tasso has just written the definitive guide to law firm marketing and business Read More

Up to speed in digital marketing and social media (session summary)

Last week’s half day session on “Up to speed in digital marketing and social media” http://www.pmforum.co.uk/training/ , went really well. Thanks to the participants and to 7 Bedford Row barristers http://www.7br.co.uk/home/home.asp for hosting. In terms of the areas of most interest to delegates: Tools: Monitoring and measurement Saturation levels New ways to Read More

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