Strategy

Clown fish? Book review of “Rainmakers and Trailblazers: Business Development for Lawyers” by Charles Christian

Just had to share this review of "Rainmakers and Trailblazers - a step by step guide to business development for lawyers" from Charles Christian at Legal IT Insider http://www.legaltechnology.com/latest-news/book-review-law-firm-marketing-down-among-the-clown-fish/ "That’s it, we can all go home now, Kim Tasso has just written the definitive guide to law firm marketing and business Read More

2014-06-09T14:29:40+01:00June 9, 2014|Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Selling, Social Media, Strategy|

Clown fish? Book review of "Rainmakers and Trailblazers: Business Development for Lawyers" by Charles Christian

Just had to share this review of "Rainmakers and Trailblazers - a step by step guide to business development for lawyers" from Charles Christian at Legal IT Insider http://www.legaltechnology.com/latest-news/book-review-law-firm-marketing-down-among-the-clown-fish/ "That’s it, we can all go home now, Kim Tasso has just written the definitive guide to law firm marketing and business Read More

2014-06-09T14:28:49+01:00June 9, 2014|Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Selling, Social Media, Strategy|

Up to speed in digital marketing and social media (session summary)

Last week’s half day session on “Up to speed in digital marketing and social media” http://www.pmforum.co.uk/training/ , went really well. Thanks to the participants and to 7 Bedford Row barristers http://www.7br.co.uk/home/home.asp for hosting. In terms of the areas of most interest to delegates: Tools: Monitoring and measurement Saturation levels New ways to Read More

2014-06-09T11:56:11+01:00June 9, 2014|Accountants, Kim's Blog, Lawyers, Marketing, Property, Social Media, Strategy, Web Sites|

Marketing accountability and creativity, crisis management pragmatism, social media success and new banking brands at AMBA

I travelled into the depths of leafy Kent yesterday to attend the Association of MBAs (AMBA) http://www.mbaworld.com/ spring refresher day at Kent Business School. It looked like a balanced programme – two academics in the morning and two practitioners in the afternoon. Accountability vs. courage in marketing After luring the Read More

2014-05-23T14:30:19+01:00May 23, 2014|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Social Media, Strategy|

Property marketing case study: Adam Tinworth on the challenges of on-line communities and content management

As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property and real estate marketing, I spoke to Adam Tinworth, a former features editor at Estates Gazette and now a lecturer in digital journalism and a digital strategist Read More

2014-05-19T11:38:36+01:00May 19, 2014|Kim's Blog, Marketing, Property, Social Media, Statistics and trends, Strategy, Web Sites|
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