This is a slightly different conversation book to those I reviewed previously (see list below). The first two focused on starting a conversation in a networking situation. The third focused on conversations between leaders and their people. This book – published in 2020 – is also focused on internal conversations Read More
At the recent PM Forum workshop on “Marketing and Business Development Planning in a Nutshell” the key issue to emerge from delegates was “How to engage fee-earners in the M&BD planning process?”. Delegates were from law and accounting firms with a variety of reasons for attending: a new role or Read More
I read this 2018 book during lock down. It is one of the rare books on marketing strategy written by someone who is familiar with the professional services sector. The author, Heidi Taylor, worked in IT, telecoms and professional services. She is a former Chartered Institute of Marketing’s (CIM) Marketer Read More
It was a full house on the second presentation of this PM Forum training workshop on “Coaching and Consulting Skills for Marketing and Business Development” in February 2022. Most of the professions – lawyers, patent attorneys, accountants, economists, engineers and actuaries – were represented. This post explores one of the Read More
Last week we had delegates from law and accountancy firms from all over the UK and Ireland (and also Cyprus) at another of the PM Forum’s popular workshops on “Being more strategic”. We looked at how to improve strategic thinking skills, understanding business strategy and developing marketing/business development strategies. We Read More
