Improve your strategic thinking – Seven insights (2020)

Posted on: June 22, 2020 Improve your strategic thinking – Seven insights (2020)

At the beginning of 2020 at a “Being more strategic” workshop by the Professional Marketing Forum  the delegates – from a variety of legal, accountancy, property and consultancy firms – reflected on how to improve strategic thinking both in themselves and their firms. A further session is imminent and I will share some information about […]

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Be more onion, time out from the tsunami and other strategy insights

Posted on: March 25, 2019 Be more onion, time out from the tsunami and other strategy insights

At the recent “Be more strategic” workshop (organised by Professional Marketing Forum https://www.pmforum.co.uk/training.aspx) the delegates – from law firms, accountancy practices, management consultancies and property partnerships – discussed a range of ideas and tools to be more strategic. Be more onion, time out from the tsunami and other strategy insights are summarised here. Time out […]

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Strategic thinking – Audits, assumptions and alignment

Posted on: March 26, 2018 Strategic thinking – Audits, assumptions and alignment

We discussed strategic thinking – audits, assumptions and alignment at the recent “Being more strategic” training workshop at the Professional Marketing Forum http://www.pmforum.co.uk/training.aspx   Fee-earners and strategy There was a discussion about why some fee-earners in professional service firms found strategic discussions and decisions difficult, for example: There are multiple owner-managers concentrating on a wide […]

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Marketing planning in a nutshell

Posted on: June 16, 2017 Marketing planning in a nutshell

I provide many public training courses on marketing planning in a nutshell. But questions about marketing planning arise in many other public and in-house training courses on business development, referrer management and social selling. And of course people ask me for a standard marketing plan template. But it’s rarely as simple as filling in a […]

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