Books

Book review – From products to customers to the human spirit: Marketing 3.0 By Kotler, Kartajaya and Setiawan

I’ve just read and written a review (for Professional Marketing magazine) of “From products to customers to the human spirit: Marketing 3.0” by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. It suggests that Marketing 3.0 is where marketing has evolved from being product centric, to consumer centric to being focused on Read More

2013-07-26T21:40:54+01:00November 15, 2010|Kim's Blog, Marketing, Strategy|

Architecture and construction – marketing and selling architecture and construction professional services

I have just written a review of this book on marketing and selling architecture and construction professional services by Basil Sawczuk (an architect turned business development director) which will appear in a forthcoming issue of Professional Marketing magazine. The book provides a really good basic introduction with lots of examples, Read More

2017-03-06T16:09:22+00:00April 5, 2010|Kim's Blog, Marketing, Property, Selling|

Book review: Inbound marketing – Getting found using Google, social media and blogs

I have just finished writing a book review, which will appear in a future edition of Professional Marketing magazine, on the book “Inbound marketing – Getting found using Google, social media and blogs” which is one of the CIM’s standard texts for its Digital Marketing diploma (along with ‘Understanding Digital Read More

2013-09-06T10:47:01+01:00February 24, 2010|Kim's Blog, Marketing, Social Media, Web Sites|

Crazy busy – Overstretched, overbooked and about to snap (Book review) – Dealing with stress

Dealing with stress? I first read this excellent book offering strategies for handling a fast paced life and dealing with stress by Dr Edward Hallowell, a psychiatrist, in December 2007. But many of the ideas (e.g. screen sucking, gigaguilt) have remained so vibrant to me as I have witnessed, amongst Read More

2025-01-21T20:06:34+00:00October 30, 2009|Kim's Blog, Management Skills, Psychology, Social Media|
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