Professionals – lawyers, accountants, surveyors and marketers – need to create and maintain a personal brand as part of their career development, marketing and selling. But how do you create a personal brand? And position it appropriately with the right level of awareness? Here I summarise a simple process to Read More
The majority of delegates from legal, accountancy and consultancy firms at the recent PM Forum half day workshop on Practical and Professional Skills for M&BD Assistants were relatively new to their posts. Over 60% hadn’t studied marketing formally. Most were interested in learning how their careers might develop. So the Read More
The start of a New Year means new habits right? I have run training sessions on improving personal effectiveness for many years so it was good to find an introductory book that covers the majority of the topics. It also contains a fair amount of positive psychology (which is pretty Read More
Earlier in December I facilitated another of MBL’s popular “Developing more work from referrers and intermediaries” full day LearnLive training sessions. With delegates from legal, accountancy, surveying, architectural and financial services firms there was lots to discuss. Dominant themes were referrals – the role of internal communications, messaging and storytelling Read More
This month's short (nine minutes), fun video is on Brand Basics (Video) What is a brand? Why are brands so important? How do you build a brand? Hi. I’m Kim Tasso Today I’d like to introduce you to the concept of brands – an important idea in marketing. And one Read More
