Career

Future Marketing Manager – Brands, plans, teams, curiosity and creativity (April 2017)

Lewis Silkin solicitors were kind enough to host the recent “Future Marketing Manager” training session (for future dates see: http://www.pmforum.co.uk/training.aspx). The marketing and business development delegates from legal, accountancy, property and recruitment businesses had a busy day. Here are their thoughts on the key lessons for a future marketing manager.  Read More

2017-04-06T15:25:11+01:00April 6, 2017|Kim's Blog, Marketing|

Book Review – The Analytical Marketer – How to transform your marketing organization by Adele Sweetwood

Health warning: This book "The Analytical Marketer – How to transform your marketing organization" by Adele Sweetwood is for serious marketers who are faced with adapting their marketing organisations to embrace the exciting (albeit a little bit scary) transformation being driven by the advances in marketing technology and automation.   This is an Read More

2017-01-09T20:27:27+00:00January 9, 2017|Kim's Blog, Marketing|

Continuing Professional Development (CPD) – Comparing systems for lawyers and marketers

Earlier this year I attended a seminar about the changes to the Continuing Professional Development (CPD) or Continuing Competence system for solicitors. It was interesting to compare it to the new system for marketers. “Sharpening the Saw”, listed in Stephen R Covey’s “Seven Habits of Successful People” means preserving and Read More

2016-08-22T17:04:13+01:00August 22, 2016|Kim's Blog, Lawyers, Marketing|

Leading a surveyors’ practice – Eight insights into leadership in property

At the recent Leeds presentation of the “Managing and marketing a profitable surveyors’ practice” training workshop we discussed leading a surveyor’s practice - leadership in property. Some of the leadership models discussed were considered helpful. We tackled a number of common issues when leading a surveyors’ practice and these are Read More

2016-07-20T09:57:53+01:00July 20, 2016|Kim's Blog, Management Skills, Property, Strategy|

Key thoughts from marketing and business development assistants (2016)

Here are the key thoughts from the delegates on a recent PM Forum training course on “Practical and professional skills for marketing and business development assistants” http://www.pmforum.co.uk/training/ Goals – Without goals, it is impossible to measure contribution, effectiveness and success. Goals are also important personally in terms of understanding where Read More

2016-06-02T10:28:30+01:00June 2, 2016|Kim's Blog, Marketing|
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