A few weeks ago I had the pleasure of leading 18 delegates from the legal, accountancy and engineering professions as we explored the personal, professional and technical challenges of becoming a “proactive marketing executive”. http://www.pmforum.co.uk/training/ Whilst we acknowledge that many marketing and business development professionals necessarily start their careers in Read More
Usually my coaching work focuses on high performance management, business development and the transition to leadership roles. However, I recently wrote about a couple of career counselling webinars that I had joined. Having qualified as a professional coach/mentor back in 2002, and with a number of psychology qualifications (including accreditation Read More
As a substantial part of my coaching work includes career coaching and counselling – both for those who are professions in the traditional sense (lawyers, accountants and surveyors) and modern professionals (marketers and business developers) I joined two recent webinars to hear others’ views on career development. Each webinar was good in Read More
It’s rare that you get to witness a master in the art of presentation but this was the reward for the hardy members of the PM Forum who ventured to the offices of PWC at More London Riverside on a rather rainy Wednesday evening to hear “Breaking through to the Read More
I recently wrote about the new marketing standards from the Chartered Institute of Marketing (CIM) http://kimtasso.com/views-new-marketing-standards-cim/. I wrote about the previous changes to the CIM professional qualifications syllabus in 2009 http://kimtasso.com/professional-service-marketers-face-challenging-syllabus-change/ and have written on a number of occasions about alternative digital qualifications and courses (see, for example: http://kimtasso.com/old-and-new-digital-marketing-qualifications/ and Read More
