Communication

Campaigns, thought leadership and project management – 18 ways to stretch MBD resources

At this month’s PM Forum - PM Forum online workshop on “Campaigns, thought leadership and project management” we explored the three topics from a strategic (why) rather than a tactical (how) perspective. 50% of the delegates were from law firms with others from accountancy and consulting practices. There was an Read More

2024-06-24T09:39:13+01:00June 24, 2024|Accountants, Kim's Blog, Lawyers, Marketing, Strategy|

The future shape of a Proactive MBD Executive? Hard (technical and AI) skills, soft skills and career development (Ireland, 2024)

Following the success of Being more strategic - Case studies and insights (Ireland May 2023) (kimtasso.com) last year, I was invited back to Dublin earlier this month. The topic of the half day training session was “Becoming a proactive marketing and business development (MBD) executive” which was tailored by the Read More

2024-06-21T08:37:42+01:00May 28, 2024|Kim's Blog, Marketing|

Negotiating skills – Balancing task and relationship

I thought I’d share a few key ideas from some recent workshops on negotiation skills. Sometimes I am training business support professionals, but on occasions I am asked to work with legal professionals who typically are known for their excellent negotiation skills. I use the model of balancing task and Read More

2024-04-16T12:10:34+01:00April 16, 2024|Kim's Blog, Lawyers, Management Skills, Relationship Management|

Pick up the phone – Who answers calls, how do you train people on call handling and how do you improve conversion rates?

There were delegates from legal and accounting firms at the training session on “Pick up the Phone – client service and sales opportunities for professionals in the digital age” MBL this week. Delegates were in management, marketing and fee-earning roles. This post summarises the main points raised and is a Read More

2024-04-12T15:07:18+01:00April 12, 2024|Accountants, Lawyers, Marketing, Relationship Management, Selling|

What do you do when your boss is a micro-managing control freak?

Sadly, this topic still comes up occasionally during training workshops. Many people have suffered at the hands of a line manager who wants to know in detail what is happening and to control everything. It can be frustrating and disempowering. But there are potentially several reasons for this behaviour – Read More

2024-03-04T11:38:15+00:00March 4, 2024|Kim's Blog, Management Skills, Relationship Management|
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