Content Management

Accountancy marketing case study – From client referrals to sectors and social media

Wilson Wright (established in 1893) is a nine partner accountancy practice based in Holborn Circus in London serving both private and commercial clients. In 2016 it won the British Accountancy Award (BAA) for Independent Firm of the Year (Greater London) and is currently shortlisted for Mid-Tier Firm of the Year. Read More

2017-09-12T14:15:17+01:00September 8, 2017|Accountants, Kim's Blog, Marketing, Relationship Management, Social Media|

Estates Gazette Property Marketing Summit 2017 – Goals, Digital, Innovation, Content, Video and Experience

I went along to the annual Estates Gazette Property Marketing Summit last week. It’s been reduced from a full day programme to half a day and two discussion panels dominated the programme although there were some real gems in the other presentations. The focus was on marketing physical properties rather Read More

2017-07-03T13:22:52+01:00July 3, 2017|Kim's Blog, Marketing, Property, Social Media, Statistics and trends|

Presentation skills – Preparing the content and delivery

Whether part of sales or pitching training or for standalone presentations for seminars and conferences I conduct many in-house training sessions on presentation skills. Yesterday, I delivered a training session on pitching for the PM Forum (http://www.pmforum.co.uk/training.aspx)  and there was a request for general presentation skills guidance during that course. Read More

Winning pitch presentations – Tips on preparing content and presenting well at competitive tenders

I’ve just returned from a training session for a client on an important element of competitive tendering – winning pitch presentations. There are many other blogs on selling, tendering, pitching, writing, presentations and client relationship management so please check out the other resources listed below. I organised today's session around some Read More

2017-05-09T18:25:56+01:00May 9, 2017|Accountants, Kim's Blog, Lawyers, Relationship Management, Selling|

What’s right to write? Highlights from a persuasive writing for business development workshop

Last week I was joined in London by accountants, tax advisers, surveyors, lawyers and business development folk for the first public workshop on persuasive writing for business development.  Writing topics of interest At the outset, I asked the delegates to share their areas of interest or concern and their main Read More

2017-02-02T10:43:01+00:00February 2, 2017|Accountants, Kim's Blog, Lawyers, Marketing, Web Sites|
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