Book review: Social media in business development and relationship management: A guide for lawyers (by Richmond Green Chambers and The Barrister)

Posted on: February 18, 2019 Social Media in Business Development and Relationship Management: A Guide for Lawyers

This review and appreciation of “Social media in business development and relationship management: A guide for lawyers” (author Kim Tasso and publisher Globe Law and Business) is by Elizabeth Robson Taylor of Richmond Green Chambers and Phillip Taylor MBE, Head of Chambers and Reviews Editor, “The Barrister”. “Globe Law and Business excel with their special […]

Read More

Top persuasive writing tips – Audience, structure and content (Feb 2019)

Posted on: February 9, 2019 Top persuasive writing tips – Audience, structure and content (Feb 2019)

These top persuasive writing tips – Audience, structure and content. These were chosen by delegates of a Professional Marketing writing workshop in January. Audience Lawyers, accountants and surveyors focus on the technical content they want to share. Persuasive writing starts with a focus on the needs of the reader. Segmentation Use the marketing concept of segmentation […]

Read More

Getting to grips with Instagram marketing in professional services

Posted on: January 28, 2019 Getting to grips with Instagram marketing in professional services

I hadn’t taken Instagram seriously for professional services marketing in the past. I set up an account some time ago to experiment and to see what my (grown) kids were up to. But when I wrote a guide to social media for lawyers http://kimtasso1.wpengine.com/social-media-in-business-development-a-guide-for-lawyers/ at the end of 2018, I noted that there were a […]

Read More

Book review: Social media in business development and relationship management: A guide for lawyers (by Pippa Blakemore)

Posted on: December 13, 2018 Social Media in Business Development and Relationship Management: A Guide for Lawyers

Thanks to Pippa Blakemore for this great and comprehensive review of my recent book “Social media in business development and relationship management: A guide for lawyers”. Further details of the book are available here: https://www.globelawandbusiness.com/special-reports/social-media-in-business-development-and-relationship-management-a-guide-for-lawyers Social media in business development and relationship management: A guide for lawyers Social media can be both tantalising and terrifying. […]

Read More

Help your lawyers understand and engage with social media effectively

Posted on: November 16, 2018

Gaining lawyer interest and engagement with the potential value of social media in both business development and relationship management is a regular theme in buy-in and marketing training workshops. So this new book is designed to help your lawyers understand and engage with social media effectively. There’s a challenging education element – helping lawyers to […]

Read More

Original branding by Matt Playford · A site by Fresh01