Content Management

Hubspot’s guide to building a content strategy

Back in April I summarised Hubspot’s “Practical Guide to Killer Marketing Content” - http://kimtasso.com/hubspots-a-practical-guide-to-killer-marketing-content. There’s a new version out now called “A practical guide to building a killer content strategy” which you can download for free http://offers.hubspot.com/a-practical-guide-to-building-a-killer-content-strategy Here’s a summary of the key points on content strategy: 1.     Create buyer personas Who Read More

2017-01-18T13:04:06+00:00August 7, 2013|Kim's Blog, Marketing, Social Media, Strategy|

Marketing technology – Vuture tackles social media verification, dynamic content and extranets made easy

Amazingly, it’s over three years since I went to see start up company for marketing technology Vuture http://kimtasso.com/marketing-communications-technology-for-professional-firms so I popped along to their offices on the SouthBank to catch up. Client base From such a recent start, they have done well. Whilst Tikit has 26 of the top UK law firms and Read More

2018-04-06T11:10:09+01:00November 1, 2012|Accountants, Kim's Blog, Lawyers, Marketing, Property, Social Media, Web Sites|

A beginner’s guide to LinkedIn for lawyers, accountants and surveyors

As a result of the White Paper on selling and social media for the professions (see 15th December 2010) and the blogs on why and how to use Twitter in December 2009 several of my clients (including the barristers) have asked for a beginner’s guide to LinkedIn for lawyers, accountants and surveyors as Read More

2018-01-24T13:28:18+00:00January 25, 2011|Accountants, Kim's Blog, Lawyers, Marketing, Property, Selling, Social Media|
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