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How to write a press release

Even though the whole journalism/print media model has been blown apart by the digital revolution, there’s still a role for the humble press release as you’ll see from recent interviews with leading PR consultancies in the professions (see, for example: http://kimtasso.com/the-move-to-digital-pr-a-conversation-with-tim-prizeman-of-kelso-consulting and http://kimtasso.com/digital-pr-in-the-legal-profession-an-interview-with-clare-rodway-of-kysen) Different types of writing At recent effective writing Read More

2015-11-13T13:21:13+00:00June 5, 2013|Accountants, Kim's Blog, Lawyers, Marketing, Property|

Book Review – “Share this – the social media handbook for PR professionals”

A book by Chartered Institute of Public Relations I’ve just completed a review (for Professional Marketing magazine) of this 240 page, 26 chapters (organised into eight parts) book which is written by over 20 PR experts and academics and developed from a series of summer workshops run by CIPR’s Social Read More

2013-08-15T19:07:33+01:00April 19, 2013|Accountants, Kim's Blog, Lawyers, Marketing, Social Media|

Digital PR – What do you do if defamatory material about your business is published?

In advance of the new Digital PR course from PM Forum, I asked solicitors at Royds LLP to provide some advice on what to do if someone writes something that is defamatory about you or your firm. Stewart Wilkinson, head of litigation at Royds LLP and trainee solicitor Rachel Salter Read More

2015-11-13T13:05:25+00:00February 11, 2013|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Property, Social Media, Web Sites|

Helping fee-earners prepare the perfect pitch

Earlier this week I led the first of a new training session on this topic (Helping fee-earners prepare the perfect pitch) with 18 delegates representing global law firms, medium sized law firms, accountancy practices, economists and actuaries with varied experience of pitching and selling. Initial discussions centred around the challenges. The Read More

2015-01-28T13:29:49+00:00November 8, 2012|Accountants, Kim's Blog, Lawyers, Marketing, Selling|

BOOK REVIEW: Mastering story, community and influence: How to use social media to build your tribe By Jay Oatway

I’ve just written a review of this book for Professional Marketing magazine http://www.pmforum.co.uk/magazine/index.aspx which will be published shortly. Whilst I bristled a little at the unusual, sound bite and social media speak, I did quite enjoy it once I got going and found it to be the sort of sensible, grown Read More

2015-12-11T17:39:54+00:00July 25, 2012|Kim's Blog, Marketing, Relationship Management, Social Media|
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