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Book Review: Understanding Digital Marketing – Marketing strategies for engaging the digital generation (Damian Ryan and Calvin Jones)

As far as I can make out, this book is one of those set for the CIM/CAM Diploma in Digital Marketing, It provides an excellent introduction to digital marketing. It’s a relatively easy and quick to read 276 pages although as well as the glossary and index it would have Read More

2015-10-28T16:40:25+00:00June 11, 2011|Kim's Blog, Marketing, Social Media, Strategy, Web Sites|

The 12 essentials of law firm web sites

One of my favourite lawyer clients is chairing a discussion for an international group of small-medium law firms soon debating “the essentials for a law firm web site?”. Whilst most firms will have a web site, often they were hastily put in place without due consideration as to aims and Read More

2013-07-26T14:28:33+01:00May 18, 2010|Kim's Blog, Lawyers, Web Sites|
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