At the recent PM Forum training workshop “Practical and Professional Skills for Marketing and Business Development (MBD) Assistants” we talked about many strategic and operational marketing and business development activities. But there was a particular interest in event management as a crucial element of many MBD campaigns. We explored event management best practice, Read More
I presented a methodology to design marketing and BD team structures in November 2015 . Some of the points raised then remain the same, whilst new market conditions bring additional components into the equation. Here I review recent developments and look at some case studies of how M&BD teams are Read More
Between August 2019 and March 2020 I analysed a huge amount of information and research relating to the importance of soft skills within the UK legal profession. I also interviewed over 20 people from large and small law firms – lawyers and learning & development professionals – as well as Read More
