Changing behaviour in the workplace to boost productivity – Insights from psychology

Posted on: December 2, 2019 Changing behaviour in the workplace to boost productivity – Insights from psychology

In October, I was invited by Richard Chaplin and Richard Thorby of the Managing Partners Forum https://www.mpfglobal.com/ to lead a discussion on “Changing behaviour in the workplace to boost productivity – Insights from psychology” for the People, Performance and Culture group (including directors and HR professionals from leading law, architectural, property and accounting firms). This […]

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Better Business Relationships at the Bedford Square Festival

Posted on: August 1, 2019 Kim Tasso Better Business Relationships at the Bedford Square Festival

I was delighted to be asked by The Bloomsbury Institute to present a talk on my latest book “Better Business Relationships” at the Bedford Square Festival in July 2019. Here are the highlights of the presentation. The Bloomsbury connection I have worked extensively in the area for decades as many of my legal and property […]

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Be more confident and convey confidence

Posted on: June 3, 2019 Be more confident and convey confidence

Confidence arises as an issue in many workshops – whether junior or senior people, whether fee-earners or marketing professionals, whether making a pitch or speaking in public. Confidence and self-confidence are covered in my latest book “Better Business Relationships” http://kimtasso.com/publications/better-business-relationships/. In this post, I have summarised some tips to be more confident and convey confidence. […]

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Top persuasive writing tips – Audience, structure and content (Feb 2019)

Posted on: February 9, 2019 Top persuasive writing tips – Audience, structure and content (Feb 2019)

These top persuasive writing tips – Audience, structure and content. These were chosen by delegates of a Professional Marketing writing workshop in January. Audience Lawyers, accountants and surveyors focus on the technical content they want to share. Persuasive writing starts with a focus on the needs of the reader. Segmentation Use the marketing concept of segmentation […]

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Professional Marketing Forum conference report 2018: The Bare Necessities

Posted on: November 8, 2018

This article was published in Professional Marketing magazine http://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx I have written many Professional Marketing Forum Conference reports over the past decade. A list is shown towards the end. It was a pleasant change to have Lucy Canning, newly appointed to the Board of Grant Thornton UK, as chair in the familiar hall at the […]

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