Empathy

Selling Basics – Detectives and DMUs (Video) and recommended books on selling

Todays' short (eight minute) video covers some core ideas in business-to-business (B2B) sales. It considers the need to undertake research before approaching a prospective client and how the research continues when you first make contact. The idea is to "be more detective" to learn about your prospect. It then explores Read More

2024-01-24T15:52:01+00:00October 30, 2020|Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management, Selling|

Insights into assertiveness, confidence and effectiveness (2020)

A half day digital workshop by Professional Marketing Forum  took place in early October for a number of marketing and business development professionals from legal and accountancy firms. Assertiveness, confidence and effectiveness were the topics of discussion. Key takeaways The key takeaways from the delegates included: Self-confidence  is based on Read More

2020-10-09T09:49:25+01:00October 9, 2020|Kim's Blog, Marketing, Relationship Management|

Soft skills – Dealing with difficult conversations

We all have to spend time dealing with difficult conversations. Conflict is a natural part of all relationships at home and at work. I’ve written before about the sources of difference and provided ideas on how to deal with “difficult” people and situations. And there are short videos on two Read More

2020-09-30T09:31:51+01:00September 30, 2020|Kim's Blog, Management Skills, Relationship Management|

Animal magic of buy-in and stakeholder engagement (Video)

Today's video provides 11 tips with the animal magic of buy-in and stakeholder engagement. (Video script - Animal magic of buy-in and stakeholder engagement) Hi. I’m Kim Tasso. I’ve spent many years helping people to achieve buy-in – that is, getting senior management and colleagues to accept and support their Read More

2024-04-15T17:31:53+01:00September 11, 2020|Kim's Blog, Management Skills, Marketing, Relationship Management, Selling|
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