Todays' short (eight minute) video covers some core ideas in business-to-business (B2B) sales. It considers the need to undertake research before approaching a prospective client and how the research continues when you first make contact. The idea is to "be more detective" to learn about your prospect. It then explores Read More
A half day digital workshop by Professional Marketing Forum took place in early October for a number of marketing and business development professionals from legal and accountancy firms. Assertiveness, confidence and effectiveness were the topics of discussion. Key takeaways The key takeaways from the delegates included: Self-confidence is based on Read More
We all have to spend time dealing with difficult conversations. Conflict is a natural part of all relationships at home and at work. I’ve written before about the sources of difference and provided ideas on how to deal with “difficult” people and situations. And there are short videos on two Read More
Today's video provides 11 tips with the animal magic of buy-in and stakeholder engagement. (Video script - Animal magic of buy-in and stakeholder engagement) Hi. I’m Kim Tasso. I’ve spent many years helping people to achieve buy-in – that is, getting senior management and colleagues to accept and support their Read More
This short (8 minute) video provides an introduction to emotional intelligence (EQ) and empathy. It explains why emotional intelligence is important for personal and business relationships. (Video script - an introduction to emotional intelligence (EQ) and empathy) HI I’m Kim Tasso. In this short video I will introduce you to Read More
