I have just finished delivering a series of two linked training sessions – “Earning the right to manage campaigns” and “Navigating the campaign journey” – to improve marketing campaign management effectiveness. The intensive and interactive workshops were based on a competency framework I previously developed which identifies six competencies in Read More
Last night I was invited by around 30 agency and professional folk from one of my property clients to deliver a short training session on “Perfect Pitches”. Whilst I was nervous about the snow and trains to Sussex, they were fine and turns out I should have been more worried Read More
There are competency frameworks, psychological profiles and considerable debate about what makes a great partner. So in a somewhat lighter spirit, and using 20+ years of observations of partners of all shapes and sizes (the good, the bad and the ugly) here are my thoughts on the 12 Ps of Read More
As I am doing a fair amount of training and coaching on presentation pitches at the moment (particularly for actuaries, construction consultants and lawyers), I thought I’d take a look at the various books on presentation skills to recommend to people who ask for additional information. When I started reading Read More
As a psychology graduate, I wasn’t that impressed by NLP but perhaps that is because I had already learned much of what it has to offer. I took the trouble to qualify as a practitioner back in 2007 to confirm my views that it is effectively a simplified form of Read More
