Selling Basics – Detectives and DMUs (Video) and recommended books on selling

Posted on: October 30, 2020

Todays’ short (eight minute) video covers some core ideas in business-to-business (B2B) sales. It considers the need to undertake research before approaching a prospective client and how the research continues when you first make contact. The idea is to “be more detective” to learn about your prospect. It then explores the idea of the Decision-Making […]

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Insights into assertiveness, confidence and effectiveness (2020)

Posted on: October 9, 2020 Insights into assertiveness, confidence and effectiveness (2020)

A half day digital workshop by Professional Marketing Forum  took place in early October for a number of marketing and business development professionals from legal and accountancy firms. Assertiveness, confidence and effectiveness were the topics of discussion. Key takeaways The key takeaways from the delegates included: Self-confidence  is based on self-esteem which is determined by […]

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Soft skills – Dealing with difficult conversations

Posted on: September 30, 2020 Dealing with difficult conversations

We all have to spend time dealing with difficult conversations. Conflict is a natural part of all relationships at home and at work. I’ve written before about the sources of difference and provided ideas on how to deal with “difficult” people and situations. And there are short videos on two particular models – Parent Adult […]

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Animal magic of buy-in and stakeholder engagement (Video)

Posted on: September 11, 2020

Today’s video provides 11 tips with the animal magic of buy-in and stakeholder engagement. (Video script – Animal magic of buy-in and stakeholder engagement) Hi. I’m Kim Tasso. I’ve spent many years helping people to achieve buy-in – that is, getting senior management and colleagues to accept and support their ideas. It’s the personal psychology […]

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An introduction to emotional intelligence (EQ) and empathy (Video)

Posted on: July 24, 2020

This short (8 minute) video provides an introduction to emotional intelligence (EQ) and empathy. It explains why emotional intelligence is important for personal and business relationships. (Video script – an introduction to emotional intelligence (EQ) and empathy) HI I’m Kim Tasso. In this short video I will introduce you to the idea of emotional intelligence […]

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