I travelled into the depths of leafy Kent yesterday to attend the Association of MBAs (AMBA) http://www.mbaworld.com/ spring refresher day at Kent Business School. It looked like a balanced programme – two academics in the morning and two practitioners in the afternoon. Accountability vs. courage in marketing After luring the Read More
Rather than death by a thousand cuts, law firms are having large chunks of them bitten away by a variety of forces and one wonders how long some of these carcasses can survive. Some media refer to these as Zombie firms – but I would suggest that in business there Read More
One of the most valuable sessions at the annual Professional Marketing Conference is where a panel of clients are asked questions about how professional advisers can improve their services and market more effectively to them. Client feedback is always useful. This year’s line-up – moderated by Elliott Moss, Director of Read More
At the recent Professional Marketing Forum conference there were a number of sessions where the topic of strategic positioning arose. At an early point in the proceedings, Simon Slater talked about competitive positioning strategy. He mentioned Rita McGrath’s book “The end of competitive advantage” who argued that “strategy is stuck”. Read More
A recent article in The Lawyer (18 February 2013) focused on innovation in smaller law firms. I have summarised the ways in which the featured firms achieved their innovation: Anthony Collins (£14.4m, Birmingham) – Niche in social housing, health and social care, local government, education and faith communities. Flint Bishop (£9.4m, Derby) Read More