Insight selling

Helping tax advisers sell their services – Be more detective

I was delighted when the Chartered Institute of Taxation (CIoT) Harrow and North London Branch  invited me back to present an evening session earlier this month. I had previously presented on “Social media for tax advisers” in 2013 . On this occasion my talk was on “Helping tax advisers sell Read More

Nine reflections on thought leadership (2019)

It was a full house at the recent Professional Marketing Forum training workshop on thought leadership. Here are the nine reflections on thought leadership identified by the 18 delegates at the end of the session: Use books for thought leadership – Publishing a book was the original way that Read More

2019-09-09T15:55:29+01:00September 9, 2019|Accountants, Kim's Blog, Lawyers, Marketing, Property, Statistics and trends|

Thought leadership, campaigns and project management – Nine insights from a workshop (2017)

Recently, I facilitated a workshop on thought leadership, campaigns and project management with delegates from legal, accountancy and consultancy firms for the Professional Marketing Forum The key insights from the delegates’ perspective were as follows: 1. Objectives enable measurement In order to measure the effectiveness of a campaign it Read More

2018-01-04T14:34:10+00:00January 4, 2018|Accountants, Kim's Blog, Lawyers, Marketing, Selling, Strategy|
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