Internal marketing

Brand basics

There’s lots of talk about brands at the moment. But some people fail to realise that branding is a specialist area of marketing and communications and stretches way beyond the name of your firm/organisation and a nice logo. It’s a big subject (I regularly use around five different models to Read More

2015-11-20T19:26:05+00:00October 11, 2011|Kim's Blog, Lawyers, Marketing, Strategy|

Business Development Checklist for Junior Professionals

I am often asked to run short training sessions at legal, accountancy and surveying practices with the aim of helping young professionals start their business development activities in support of the firm’s marketing and business development programmes. Here is a summary of some of the ideas provided: Be a good Read More

2019-06-10T12:56:12+01:00October 30, 2009|Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management, Selling|
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