Marketing Strategy

Take them on the strategy journey

Last week we had delegates from law and accountancy firms from all over the UK and Ireland (and also Cyprus) at another of the PM Forum’s  popular workshops on “Being more strategic”. We looked at how to improve strategic thinking skills, understanding business strategy and developing marketing/business development strategies. We Read More

2021-09-19T13:48:31+01:00September 19, 2021|Accountants, Kim's Blog, Lawyers, Marketing, Strategy|

Brand Basics (Video)

This month's short (nine minutes), fun video is on Brand Basics (Video) What is a brand? Why are brands so important?  How do you build a brand? Hi. I’m Kim Tasso Today I’d like to introduce you to the concept of brands – an important idea in marketing. And one Read More

2021-05-14T09:17:19+01:00May 14, 2021|Kim's Blog, Marketing|

Strategic thinking – It’s a jungle out there

On 17 February I had the pleasure of facilitating a sold-out workshop on “Being more strategic” for the PM Forum. There were delegates from large and small law firms, patent attorneys, accountants, actuaries and management consultants. This is a summary of the session which I promised I’d share with the Read More

2021-04-01T16:12:24+01:00February 23, 2021|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Strategy|

Marketing and BD planning – Segmentation, Rock Stars and Engagement (Feb 2021)

Last week, delegates from large and small law firms and an engineering consultancy joined me for a “Marketing and Business Development Planning in a Nutshell” half day training workshop through the  Professional Marketing Forum. We covered a huge amount of material from marketing and business development basics, progressed step-by-step through the Read More

2021-04-01T17:42:58+01:00February 18, 2021|Accountants, Kim's Blog, Lawyers, Marketing, Strategy|

Key takeaways from “How to manage and grow your private client practice” (Feb 2020)

I’m making the final preparations for the first online presentation of the popular “How to manage and grow your private client practice” which takes place on 11th January 2021. I’m updating everything to reflect the lessons learned as we adapted to the Covid pandemic and highlighting some recent private client Read More

2021-03-30T20:21:52+01:00December 30, 2020|Kim's Blog, Lawyers|
Go to Top